Marketing Insights
Data-driven marketing strategies, paid advertising tips, and AI automation insights for small businesses.
What’s the difference between organic and paid social media?
What's the difference between organic and paid social media? Learn when to use each, how they work together, and what budget makes sense for small businesses.
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I Shot a 21-Second Video Ad With a GoPro. It's Still Converting 10 Years Later.
Aubrey Dunbar shares how a 21-second GoPro video ad made for a local tax business in 2016 is still converting customers nearly a decade later — and what it means for smal
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I Ran Google Ads for a Parking Garage. Here's What It Taught Me About Marketing Any Business.
Aubrey Dunbar ran Google Ads for a parking garage — and it revealed a universal truth about digital marketing that every small business owner needs to hear.
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How a Nike Ad Changed My Entire Career
A Nike ad in 2014 almost kept Aubrey Dunbar from digital marketing. Learn why small businesses deserve to advertise and how the Nike mentality drives real results.
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Streaming TV Advertising: How Small Businesses Are Getting on the Big Screen (Without a Big-Brand Budget)
TV advertising is no longer just for big brands. Learn how Connected TV (CTV) puts your local business on premium streaming apps with precise targeting and clear reporting.
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How I Made $89,000 in One Year Selling on eBay With Facebook Ads
How SCPM Media founder Aubrey Dunbar went from a failing Shopify store to $89,000 in annual eBay sales using Facebook ads — and what those lessons mean for your business.
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How I Started a Digital Marketing Agency in South Carolina: The SCPM Media Story
Founder Aubrey Dunbar shares the real story behind SCPM Media — from a $15 Udemy course to managing millions in ad spend for small businesses in South Carolina.
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